Ultimate Dream Teams, a fantasy sporting site, has over 35 000 users playing online football for the World Cup - a feat that GuruHut, their software developers, are very proud that they have had nothing to do with.
It was the week before the Cricket World Cup in February 2007. Kevin and Craig Meltzer's newly launched fantasy leagues gaming website, Ultimate Dream Teams, was receiving a lot more hits than they had anticipated.
A heck of a lot more.